CHICAGO – Anuga FoodTec, international trade fair for the food and beverage industries held triennially, is set to be held March 23-26, 2021. More than 1,800 suppliers from more than 50 countries are expected at the Koelnmesse exhibition center located in Cologne, Germany.

Koelnmesse successfully hosted an in-person travel-related expo in August and has art and design shows scheduled for November and a sweets and snacks show in late January.

“Due to numerous hygiene and protection measures in accordance with our B-SAFE4business concept, the travel event was a great success,” said Mette Petersen, president and managing director, Koelnmesse Inc., Chicago. “The German federal and state governments’ ban on major gatherings still applies to events such as festivals, concerts and sporting events. Trade fairs with a business-to-business orientation are fundamentally different from this. Their focus is on personal conversations and business contacts. And they are starting to take place now.”

Travel has already picked up throughout Europe. Koelnmesse believes international travel, with appropriate safety measures, will be steady by early 2021.

“We are convinced that our trade fairs offer exhibitors and visitors ideal platforms for accelerating their return to business and for a rapid success after the crisis. With all food-related expos – everything from ingredients to process equipment to packaging materials – canceled in North America in 2020, and possibly into the start of 2021, Anuga FoodTec will be the must-attend event for people involved in all facets of the food and beverage industries,” Petersen said. “The expo promises to provide a comprehensive overview of the latest technologies and ingredients.

“Production, logistics, sales and communication will change. The networking of the players, reactivation of economic relationships and the establishment of new business will be more important than ever before,” he said. “It is essential for all market participants to actively prepare for this now.”

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