LANSING, ILL. – Land O'Frost, the third-largest and fastest-growing lunchmeat brand in the U.S., has launched a Web site designed to appeal to consumers who are mothers. The "Land O'Moms" site ( is designed "to make mom's life easier" while balancing the challenges of work and family, the company said. Mothers can exchange parenting tips, interact with "mom bloggers," access articles from several women's magazines, trade recipes and download coupons.

"Now more than ever, moms are being pulled in different directions and working harder and harder to balance their busy lives, which often include a demanding job and managing a household," said Donna Van Eeekeren, chairman and chief executive officer of Land O' Frost Inc. "As a family-owned and family-focused business, we wanted to offer moms an easily accessible, online destination to help them streamline and improve their lives.”