DAKOTA DUNES, S.D. – Tyson Fresh Meats, the beef and pork unit of Tyson Foods, recently put some skin in the barbecue game. The company is entering competitive barbecue with a partnership with an elite group of pitmasters.
The barbecue ambassadors are Tuffy Stone, Sterling “Big Poppa” Ball, Fred Robles, Tim Scheer and Justin McGlaun. The famous pitmasters will be competing in high-profile competitions including the Memphis in May International Festival and the American Royal World Series of Barbecue using products from the Tyson Fresh Meats portfolio of brands.
“Barbecue has long been one of America’s favorite pastimes because it is uniquely universally loved,” said Ozlem Worpel, senior brand manager for Tyson Fresh Meats. “We’re thrilled to partner with these talented pitmasters who can draw on their deep expertise to showcase our breadth of high-quality products paired with America’s favorite flavors.”
Tyson Fresh Meats brands include Chairman’s Reserve, Open Prairie Natural Meats, Star Angus Ranch, ibp, Reuben, Supreme Tender and Case Ready Variety Meats.