ATLANTA – Hooters is the latest foodservice chain to jump on the meat alternative train with the company’s national launch of Unreal Wings. The supplier is Quorn, a company specializing in meat facsimiles.
All Quorn products are made from mycoprotein, which the company says is a source of high-quality protein that is low in saturated fat and contains no cholesterol. Hooters Unreal wings can be tossed in the chain’s classic sauces and dry rubs. Flavors include Original BBQ, Honey Thai Chili Pepper and Classic Buffalo.
“We’re excited to build upon our heritage of offering the broadest variety of wings under one roof by being the first to bring great tasting meatless wings to our guests.” said Carl Sweat, chief marketing officer of Hooters of America. “By partnering with Quorn, we were able to create the taste, texture and crispiness of our world-famous chicken wings perfectly. Similar to our launch of smoked wings and roasted wings with half the calories of our regular wings, the Unreal wings provide our guests a healthier option without compromising on the full Hooters Wing flavor they know and love.”
The Unreal wings will be served in 318 Hooters restaurants across the United States. Hooters of America LLC is the franchisor and operator of more than 425 Hooters restaurants in 39 states and 31 countries.
Kevin Brennan, CEO of Quorn Foods, said, “The rise of meatless options, especially at quick-service and fast-casual restaurants has largely centered on burgers, and we’re excited to partner with Hooters to roll out the first meatless poultry item on a national scale in the US.”