TORONTO – Greenleaf Foods SPC, a subsidiary of Maple Leaf Foods and parent company of Lightlife Foods, announced a partnership with Harvey’s Canada that will put the plant-based Lightlife Burger on the Harvey’s core menu at 292 restaurants across Canada.
“Teaming up with Harvey’s, Canada’s beloved burger brand since 1959, is a proud moment for us. As two pioneers in our respective industries, we’re excited to introduce more Canadians to the delicious Lightlife Burger and plant-based eating,” said Dan Curtin, president and CEO of Greenleaf Foods. “The Lightlife Burger is everything you crave from a traditional beef burger but made of plants.”
The Lightlife Burger at Harvey’s features a 3.5 oz. flame-grilled patty that diners can customize with toppings and condiments. The patty is made from beets, pea protein and other ingredients.
“Harvey’s has a long history — over 60 years — of proudly serving Canadians great-tasting burgers,” said Dave Colebrook, chief operating officer of Harvey’s Canada. “Adding the Lightlife Burger to our menu reflects our commitment to quality, Canadian-made products and provides our guests with more access to healthy and delicious options to make their burger a beautiful thing.”