OTTAWA, Ontario – McDonald’s Canada and Egg Farmers of Canada are teaming up to promote the new Egg Quality Assurance (EQA) certification mark which will be highlighted in McDonald’s advertisements for the limited time Egg BLT McMuffin. The EQA certification mark will be promoted in television, print and digital ads for McDonald’s until the beginning of September.
"The EQA program is the culmination of decades of work building world-class standards in the Canadian egg industry. Those standards are upheld through our national programs that include inspections and third-party audits," said Roger Pelissero, third generation egg farmer and Chair of Egg Farmers of Canada. "We are pleased that McDonald's Canada is displaying our EQA mark on their McMuffin sandwiches, showcasing their pride in Canadian eggs and the farmers that produce them."
EQA-certified eggs have met the standards of Egg Farmers of Canada's national Start Clean-Stay Clean and Animal Care Programs, which include following food safety and animal welfare guidelines. All eggs with the EQA certification mark are fresh, local, high-quality eggs produced by Canadian farmers, according to the organization.
"We are committed to industry leading certification and working with other leaders is at the core of our sourcing strategy," said Rob Dick, Supply Chain Officer, McDonald's Canada. "Our goal is to benefit Canadian consumers and food producers and working with the Egg Farmers of Canada accomplishes exactly that."