KANSAS CITY, Mo. – Bob Langert, a former vice president over sustainability initiatives at McDonald’s spent more than 20 years at McDonald’s focused on ways for the company to address a range of issues related to sustainability.
For his book,"The Battle to do Good: Inside McDonald’s Sustainability Journey", Langert says he interviewed about 51 people who were part of McDonald’s sustainability journey during his time with company. According to Langert, no company goes it alone when it comes to sustainability. But if sustainability is a team sport, who do you want to play for your side?
Bob Langert has a few thoughts about this subject which kicks off the second installment of our conversation.
Next week, we’re taking a break for the July 4 holiday, but we’re not quite done sharing what we learned from Bob Langert about McDonald’s and sustainability. So, in the third and final installment of our conversation, he answers several questions, including: Who defines the role of companies in society these days and how does social media influence that debate? Does big business have any business addressing social issues? And what’s a “hard knock nugget?”