BANGKOK – Tim Hortons, a division of Restaurant Brands International Inc., has entered a master franchise and development agreement that will bring the Tim Hortons brand to Thailand. The agreement is with WeEat Co., part of the Wattanavekin family group of companies.
“We are very excited to grow the Tim’s brand in Thailand as part of our broader global growth strategy,” said Alexandre Macedo, president of Tim Hortons. “Thailand has a thriving coffee market, and our partner has a deep understanding of the Thai market, which we believe will position us well for success in the country.”
Last fall, Tim Hortons announced plans to open more than 1,500 restaurants in China over the next 10 years as part of an exclusive master franchise joint venture agreement with Cartesian Capital Group, LLC. The company also in recent years has introduced the Tim Hortons concept in Spain, Mexico, Great Britain and the Philippines.
Tim Hortons is one of North America’s largest restaurant chains operating in the QSR segment. Founded as a single location in Canada in 1964, the company now has more than 4,800 systemwide restaurants located in Canada, the United States and around the world.