NIAGARA FALLS, Ontario – The Canadian government announced an investment of C$1,072,335 to the Canadian Meat Council (CMC) which provides international marketing support to Canadian meat packers and processors looking to export their products.
The CMC facilitates activities such as inspection visits by international officials to ensure that Canadian facilities meet food safety requirements. In collaboration with the Canadian Pork Council (CPC) and the Canadian Cattlemen’s Association (CCA), the CMC will work to build partners in meat industries abroad, and also provide timely information and expertise for global trade missions. In 2017, the value of Canadian pork and beef meat exports was valued at C$6.42 billion to over 125 countries around the world.
“CMC along with CPC and CCA are grateful for the support given to our industry through the Agri-Marketing program,” said Chris White, President and CEO of Canadian Meat Council. “This funding allows us to do valuable advocacy by reaching out to our counterparts and build allies to help influence decision-making in these markets. We are thankful that the government recognizes the importance of foreign markets for the meat industry as the demand keeps growing for our high-quality Canadian meat around the world.”