WOBURN, Mass. – Verde Farms, known for producing and processing grass-fed, free-range beef, announced the addition of two members to its leadership team. Marc Broccoli will take over as vice president of operations and Matthew Landis will serve as vice president of sales.
"Marc and Matt bring uniquely well-rounded insights to Verde across the organization from supply chain and R&D, to production and customer relations, that will add great collaborative leadership value to the senior management team," said Dana Ehrlich, CEO of Verde Farms.
Broccoli worked for more than 30 years in the food industry, including positions at Conagra, Sara Lee, Allied Specialty Foods, Rastelli Food Group and Lorenzo Food Group. He has worked in processing, R&D and category management of global retail and foodservice sales.
Landis previously led beef company Pasture One as president and chief operating officer. Prior to that he worked as a founding member and vice president of sales at Teton Waters Ranch securing clients like Costco, Kroger, Natural Grocers, and many others.