PITTSBURGH — The Kraft Heinz Co. is introducing Lunchables Brunchables, featuring items such as breakfast flatbreads, ready-to-eat bacon strips and miniature blueberry muffins.
Since its US debut in 1988, the Lunchables brand has expanded with a number of sandwich, drink and dessert combinations, including organic and snack-size varieties. Lunchables Uploaded was added to include larger servings for older children. Another recent introduction was Lunchables Around the World, inspired by global cuisines and including flavors such as Mexican-style chicken tacos, Italian-style chicken and Asian-style barbecue chicken.
The latest offering is the brand’s first foray into breakfast.
“Lunchables always likes to excite adults and kids alike with options that bring mixed-up fun to lunchtime, and we wanted to extend that mission to breakfast,” said Zach Meyers, director of marketing for Kraft Heinz. “For years we’ve seen fans ask whether or not Lunchables would create a breakfast version. We’re excited to finally unveil Brunchables, an exciting new choice at breakfast that helps start kids’ days off right.”
Lunchables Brunchables varieties include bacon and cheese, ham and cheese, and sausage and cheese. The products are launching at select retailers nationwide for a suggested retail price of $1.99.