Oscar Mayer and NASCAR driver Ryan Newman announced a new paint job for their season-long sponsorship earlier this month.
After showing off a deli fresh look at the Daytona 500, a bacon-themed car was revealed for the TicketGuardian 500 outside of Phoenix.
“This paint scheme is mouthwatering. Almost everyone loves bacon, so there’s no better way to celebrate it than to spotlight the gold standard of Oscar Mayer Bacon on the side of our car this weekend in Phoenix,” Newman said.
The Ford Mustang was painted with individual slices of bacon that staggered down the side.
“We at Oscar Mayer are incredibly passionate about bacon, and we know that a lot of drivers and racing fans share that love as well,” said Matt Riezman, associate director of marketing, Oscar Mayer.