DAYTONA BEACH, Fla. — Oscar Mayer and NASCAR driver Ryan Newman announced that he will be driving the No. 6 Oscar Mayer Deli Fresh Ford Mustang as part of a season-long sponsorship with the brand starting with the Daytona 500 on Feb. 17.

The car paint scheme will feature the company’s Deli Fresh cold cuts that have no artificial preservatives and no added nitrates or nitrites.

“The No. 6 Oscar Mayer Deli Fresh Mustang represents our mission to make every sandwich count, and we’re excited share our quality taste and flavors with NASCAR fans all season long,” said Christian Badger, associate director for Oscar Mayer. “We’ve updated the recipes of our Deli Fresh cold cuts to remove all of the ingredients consumers don’t want or need. It’s a product that families can rely on.”

The iconic Wienermobile will be making an appearance this weekend in Daytona as well as the full-time brand ambassadors, the Hotdoggers.

Oscar Mayer will be the primary sponsor for six races throughout the NASCAR season.