ATLANTA — Brian Gies has joined Church’s Chicken as executive vice president and global chief marketing officer. In this role, Gies will be responsible for leading the restaurant chain’s marketing efforts and implementing the brand’s recently launched new global brand positioning.

Gies brings more than two decades of foodservice industry experience to Church’s, including three and a half years as chief marketing officer for TGI Fridays. Before that, he spent 17 years at Burger King Corp. in a range of marketing roles, most recently as vice president of US marketing. Gies began his career at KPMG as a senior associate, leading financial assurance engagements in a variety of industries including hospitality and retailing.

“Brian is joining the team at a very exciting time,” said Joe Christina, CEO of Church’s Chicken. “He has proven successful in building winning teams, delivering results and working with franchisees to grow their business. His first-hand knowledge and excellent track record fits right in with the culture we are building and will play an intricate part of achieving our vision to be the global franchisor of choice. The executive team and I are excited and fortunate to welcome Brian to the Church's Chicken family."

Gies is the second recent addition to Church’s marketing team after the company announced its intent to transition from a traditional marketing-only brand to one that uses a broad scope of marketing channels. In December 2018, Alan Magee joined Church’s as its new vice president of digital marketing and technology.