Smithfield Foods continued its Bacon For life sweepstakes this month. Bacon lovers can enter by purchasing specially marked packages of Smithfield bacon at local grocery stores. A unique code is included on every pack sold. Using this code, fans can visit to find out if their code is the winner.

Of course, the grand prize winner knows what they get, but more than 1,000 runners-up will be awarded select bacon merchandise ranging from bacon-themed corn hole boards to a bacon-centric bicycle to bacon koozies and bacon catch-phrase glasses.

“At Smithfield, we celebrate bacon on a daily basis and are inspired by the passion people have for it,” said Michael Merritt, senior director of brand marketing for Smithfield Foods. “The bacon phenomenon is here to stay, and the Bacon for Life sweepstakes is our opportunity to reward those bacon loyalists who have supported Smithfield over the years from early morning breakfasts to late-night snacks and every meal in between.”

Read more about Smithfield’s bacon roots, part of MEAT+POULTRY’s annual Bacon Report in the October issue.