MINONG, Wis. – Jack Link's Beef Jerky and the World Series of Poker have signed a new multi-year agreement under which Jack Link's will continue to serve as the presenting sponsor of what is being billed as “the world's longest-running, richest and most prestigious poker tournament.” The tournament will continue to be known as the “World Series of Poker Presented by Jack Link's Beef Jerky.”

"Poker is entertaining, unpretentious, unpredictable and full of fun and camaraderie among friends,” said Jeff LeFever, director of marketing, Jack Link's Beef Jerky. “The same attributes can be used to describe the Jack Link's brand. Winning a World Series of Poker bracelet is the ultimate accomplishment and we're proud to partner with the best in the business to help deliver the biggest, most exciting poker experience in the world."

Jack Link's new multi-year deal begins at the 42nd Annual World Series of Poker Presented by Jack Link's slated to get underway at the Rio All-Suite Hotel & Casino in Las Vegas on May 30, 2011 and extends through November 2012. The WSOP sponsorship is one of the most significant event partnerships for the Jack Link's brand, th company relays.

Jack Link's, the leading brand of beef jerky and the fastest-growing meat snack manufacturer worldwide, leads the nearly $3 billion meat snack category. It offers more than 100 premium meat snack products in more than 40 countries.