Green Chef meal kits consists of pre-measured, organic and non-GMO ingredients, including pre-made sauces, marinades and spice blends along with step-by-step recipes. The company uses at least 90 percent organic ingredients across all its meal kits. Green Chef offers three certified gluten-free menus – paleo, keto and gluten-free – and also offers vegan, vegetarian, omnivore and carnivore meal plans.
The acquisition of Green Chef will drive synergies for operations, logistics and procurement, HelloFresh said. As part of the transaction, HelloFresh will acquire Green Chef’s Colorado production facility and integrate Green Chef into its operations and culinary teams.
“Our customers are at the center of our thinking when it comes to offering great dinner experiences,” said Tobias Hartmann, president for North America at HelloFresh. “Green Chef has a groundbreaking approach to its organic menus and will be the perfect addition to HelloFresh’s meal plans. HelloFresh will now offer the most customized meal choices to customers, and we are excited to welcome Green Chef’s talented team and production resources to HelloFresh.”