First, the company, who is celebrating its 60th anniversary this year, changed its menu. Perkins introduced Egg-cellent Benedicts, a Signature Burgers line and savory Sunrise and Supper Skillets, all presented with a refreshed brand look, updated photography, and current graphics.
“Our goal is to continually meet and exceed our guests' expectations,” Wade Breaux, chief marketing officer, Perkins and Marie Callender's, said. “Perkins new menu successfully delivers on the needs and desires of our guests, includes a modern rework of old classics, integrates on-trend flavor profiles, and represents quality, innovation and value – all hallmarks of the Perkins brand."
Along with its new menu, Perkins launched “Kindness Served Daily” a marketing campaign that highlights Perkins service and dining experience.
"'Kindness Served Daily' is a promise to deliver the right experience to our guests and each other on a daily basis,” Breaux said. “While this is not a new idea at Perkins, we have renewed and elevated our focus on what we consider to be a core competency."
Finally, Perkins announced that Thomas Yun joined the marketing/research and development team of Perkins & Marie Callender's as vice president of food innovation and culinary.
Yun will oversee Perkins' culinary team as well as culinary research and food innovation at Marie Callender's. Before working at Perkins, Yun worked for two years at Dine Equity and Applebee’s restaurants.