The "MyMeatUP" app provides several resources for consumers on their cell phone.
Version 2.0 includes a new “Where does my meat come from?” feature, which allows users to search the US Dept. of Agriculture (USDA) database for information about where the product was produced.
The new feature shows consumers how to find establishment numbers on meat packages and includes a function that allows users to search plant numbers. Searches can be done using full and partial numbers, or users can choose to view the complete list of establishments. After that, users are directed to a page with information from USDA about the establishment.
“People are increasingly interested in knowing where their food comes from, and that concern is transforming shopping habits and driving purchasing decisions,” said Barry Carpenter, Meat Institute president and CEO. “The MyMeatUp app’s new ‘Where does my meat come from?’ feature responds to calls for increased transparency and empowers consumers to choose meat and poultry products that fit their preferences.”
Some of the original features will stay on the app including the unique cuts of meat guide. This function displays the most common retail beef, veal, pork and lamb cuts. By selecting a specific part of an animal, consumers can view images of common retail cuts, recipe ideas and cooking methods.
The app also includes a glossary where consumers can see the definitions for “natural,” “grass-fed,” “antibiotic-free” and “no hormones added,” among other meat-related words. There are also sections on the app that deal with antibiotic use in animal agriculture, animal welfare practices, environmental concerns and nutrition facts in shortlist formats.
The updated app also contains several new images and more than 160 recipes.
“The app’s in-depth content and creative recipes can help meat novices and experts alike build a weekly grocery list, select items for a last-minute dinner, or plan the menu for a special occasion,” Carpenter said. “It has never been easier to incorporate nutritious, high-quality meat and poultry products in your diet.”