CHICAGO – The Ball Park brand has launched a new premium hot dog and has teamed with celebrity chef Rachael Ray to promote the product.
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Park's Finest is a premium frankfurter that features gourmet flavors such as Signature Seasoned and Cracked Dijon Mustard. Park's Finest is the leading sponsor of Rachael Ray's Feedback music and food festival which coincides with the South by Southwest (SXSW) conference in Austin, Texas. Feedback attendees will be the first to try the new hot dog from March 13-15.
“Between Rachael’s love for great food and music and the vibrant food culture of Austin, we couldn’t think of a better partnership and venue to launch Park’s Finest,” said Kristin Kroepfl, director of marketing of Hillshire Brands' Ball Park product line. “Just as Rachael helps take every day meals to the next level, Ball Park brand is taking the grilling experience up a notch with new Park’s Finest, that contains no artificial preservatives and no nitrates or nitrites added. We’ve reinvented the hot dog with this premium frankfurter featuring a variety of big, bold flavors and seasonings you can actually see, making it the perfect fit for ‘Feedback’, an event which showcases some of the boldest music acts of today and the future.”
The marketing program for Park’s Finest will include promotions on TV, digital, social, shopper marketing and public relations. A new television spot will air nationally on April 14.
Park’s Finest hot dogs will be available in seven-count packages for a suggested retail price of $4.79 per package.