"It’s exciting to continue expanding The Beyond Burger across a national market through our partnership with Albertsons Companies,” said Ethan Brown, founder and CEO of Beyond Meat. “They share in our vision to offer delicious, satisfying, plant-based meat directly in the meat case where consumers are looking for protein."
After starting at Safeway’s Northern California division, Albertsons Companies is expanding The Beyond Burger into more than 860 of the Company’s Vons, Safeway, Pavilions, Haggen, Carrs and Albertsons stores across Southern California, Denver, Portland, Seattle and Alaska.
“Today's consumer is looking for alternative proteins to enjoy,” said John Beretta, GVP Meat & Seafood, Albertsons Companies. “Adding the Beyond Burgers to our great selection of other ground meats like grass fed & organic beef, bison, lamb, and poultry gives our customers one more great option.”