VANCOUVER, British Columbia – Convenience retailer 7-Eleven Canada added Beyond Meat Pizza to its Hot to Go menu at select urban Toronto stores in response to more Canadians shifting their food choices toward more sustainable and humanitarian options.
The offerings include the Beyond Sausage and Roasted Veggie Pizza, which features plant-based Italian sausage crumbles. The items are served hot from the oven in-store, or consumers can take the pizza home to bake. Delivery is available from select stores through Foodora or Uber Eats.
“By expanding the fresh food assortment offered to our customers, we hope to provide options for every preference,” said Doug Rosencrans, vice president and general manager of 7-Eleven Canada. “Beyond Meat has created excitement around plant-based protein alternatives and with the introduction of the Beyond Sausage and Roasted Veggie Pizza, we are providing our customers with what they want.”
Free samples will be offered at select urban Toronto stores every Monday and Friday between Aug. 26th and Sept. 13 during traditional lunch and dinner hours.
“This partnership marks our entrance into the c-store category and an exciting opportunity to partner with one of the largest global brands,” said Chuck Muth, chief growth officer at Beyond Meat. “Accessibility is a top priority for us and 7-Eleven Canada locations, from urban to rural, are a prominent fixture in all communities.”