|Tony Sarsam, CEO of Ready Pac|
“We saw a great opportunity to diversify the company’s offerings and provide consumers with the convenient meal options they are looking for, especially as sales of products in the perimeter of the grocery store continue to grow,” said Tony Sarsam, CEO. “The new Fresh Prep’d brand falls in line with our overall business strategy to gain market share in the growing fresh prepared foods category beyond salads.”
The new lines were born from research conducted by Ready Pac Foods that showed many meal solution options sold at retail force consumers to compromise between taste, convenience and health.
“In developing the Fresh Prep’d brand, we wanted to create an easy alternative to lackluster desk lunches and unhealthy fast food,” said Galit Feinreich, CMO. “With more than 75 percent of households in the US purchasing fresh prepared foods, our Fresh Prep’d options enable consumers to have a delicious, healthy and convenient meal at a great value.”