Halstrom joined USMEF as senior vice president for marketing in 2010. His responsibilities included oversight of promotional activities for US red meat, which is managed through USMEF’s 18 international offices. Prior to joining USMEF, he was vice president for international sales with JBS SA where he managed global beef and pork sales. From 1990 through 1999, Halstrom directed international pork sales for Swift/ConAgra Foods Inc. Halstrom is a graduate of the Univ. of Iowa. He currently lives in Fort Collins, Colorado.
“I certainly don’t expect to replace Phil Seng, but I hope to complement him with the help of a very talented USMEF team, and that is a tremendous advantage going forward,” Halstrom said. “Many people are aware of Phil’s long career with USMEF, and I’ve learned a great deal from him in the time I’ve been involved with the organization. But we also have staff members in key markets such as Hong Kong, Korea and Japan who have been with USMEF for a very long time. They are truly grounded in the meat business, and they are in these markets every day building demand for US meat products and monitoring our competition. I look forward to being even more involved with this group and drawing upon their knowledge and experience.”
Seng began his 34-year career with USMEF as Asia director in 1982, just six years after USMEF was founded. He has served in numerous roles with the organization, including vice president of international programs. He was named president and COO in January 1990.