The Instagram page features pictures from chicken producers from across the country going about their daily business on farms and caring for their flocks.
“Chicken farmers and company personnel take pride in the care of their chickens, and the fact is that our national flock is as healthy as it’s ever been,” said Tom Super, NCC senior vice president of communications. “But we know it’s on us as an industry to do a better job of providing more information about how the chicken we feed our families is raised and produced. The new blog and Instagram page offer two more vehicles for us to do that.”
The Cluck blog will be a space on the NCC website dedicated to opening up farms for behind the scenes perspectives of broiler chicken production practices.
Chicken Check In was launched in December 2015 and is updated to provide answers to current issues in chicken production and give consumers a glimpse of the lives of the birds. In addition to the new blog and Instagram page, the site contains videos, FAQs, infographics, and links to other social media accounts.