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The frozen, ready-to-cook chicken retails for $4.99-$5.99 for a 9-oz. box of six. The chicken comes in paper-thin slices that can go from freezer to pan in two minutes and can be used in soups, salads, casseroles and a variety of other meal solutions, according to Steak-ummm Company.
“As a Steak-umm product, this line extension not only provides instant brand recognition that will help drive sales, but also fills a void in the convenience market for consumers who don’t eat beef, want to vary their sliced steak consumption with another meat option, or need to meet a mix of family eating habits,” said Sergei Szortyka, president of Steak-umm Company. “The product’s low-calorie, low-fat, non-allergenic and versatility features should also help it gain market traction equivalent to or perhaps even exceeding our beef sandwich steaks.”
