State beef councils in Colorado, Nebraska, Texas, Florida, Washington and Iowa provided input into the site redesign, according to the checkoff. The new site has an updated, contemporary look and interactive navigation and content.
The site has four main sections: Recipes, Butcher Counter, Cooking and Health. The Recipes section is the most visited part of the site and is highlighted with enlarged beef photos. Visitors can share recipes, recipe collections, infographics and other content through Facebook, Twitter and Pinterest. Also, the website will adjust its size and user experience depending on the device a consumer is using (e.g. laptop, tablet or cell phone).