KANSAS CITY, Mo. – Farmland Foods, a subsidiary of Smithfield Foods, will be the primary sponsor in four NASCAR Sprint Cup Series events in Chicago, Kansas, Texas and Phoenix as part of a partnership between the company and Richard Petty Motorsports NASCAR Team.
Farmland will appear on the No. 43 Ford Fusion, the company said. Through the partnership, Farmland will bring attention to “Bacon a Difference”, which is the company’s hunger relief initiative. Farmland will feature Harvesters—The Community Food Network on the No. 43 Ford for the NASCAR Sprint Cup Series race at the Kansas Speedway in October.
"Farmland is privileged to showcase our partnership with Harvesters in the fight against hunger when the need for nourishment among Kansas City area residents is at an all-time high," said Mike Brown, president and chief operating officer of Farmland.
The "Bacon A Difference" promotion will run from Memorial Day weekend through Labor Day weekend (May 26–Sept. 3), Farmland will donate 4.3 cents to Harvesters for each bacon product sold at participating grocery stores in Kansas City. , Farmland will present Harvesters with a check for no less than $43,000, when the No. 43 Ford featuring Farmland and Harvesters returns to the Kansas Speedway for the Sprint Cup Series event in October, the company said.