Initially rolled out to test markets in January of this year, the Wrap Kit has received such positive consumer feedback and successful sales that Land O'Frost decided to expand the product's distribution nationwide.
"At Land O'Frost, we are constantly innovating and developing new products that will not only appeal to our consumers' taste buds, but also provide them with easy, 'on the run' meal options since we know time is valuable for everyone," said Karen Malsom, director of innovation.
The Wrap Kits are available in two varieties: Oven Roasted Turkey & Pepper Jack and Black Forest Ham & Swiss. Each kit contains 25 slices of Land O'Frost lunchmeat, five slices of cheese and five tortillas. Based on early consumer response to the Wrap Kits in test markets, consumers may see new additional Wrap Kit flavors this summer.
Land O'Frost manufactures sliced packaged luncheon meats (beef, chicken, turkey, and ham), and is the largest family-owned brand of packaged deli meat in the US. It operates three facilities in Lansing, Ill., Madisonville, Ky. and Searcy, Ark.