Taco Bell, which is a division of Louisville, Ky.-based Yum! Brands, Inc. said no money or other value was exchanged between the parties, and Taco Bell is not making any changes to its products or advertising.
“This sets the record straight about the high quality of our seasoned beef and the integrity of our advertising,” said Greg Creed, chief executive officer, Taco Bell. “We are extremely proud of our food quality. We took great exception to the false claims made about our seasoned beef and wish the attorneys had contacted us before filing and publicizing a lawsuit that disparaged our brand. We hope the voluntary withdrawal of this lawsuit receives as much public attention as when it was filed so we may put the matter behind us and fully concentrate on serving our customers.”
Dee Miles of Beasley Allen said the law firm withdrew the lawsuit after Taco Bell made changes to its marketing and product disclosure.
“We accepted Taco Bell’s invitation to confer with company representatives and share information and ideas about the issues in the case,” Miles said. “As a result of the lawsuit, changes in marketing and product disclosure were made by the company, allowing us to dismiss the case.”
In response to the lawsuit, Taco Bell took out full-page ads in at least nine major newspapers, aired television spots and launched a YouTube campaign to proclaim its taco filling is 88 percent beef.