The burgers were developed along with input from Men’s Health and the creators of the Eat This, Not That! brand.
“Carl’s Jr. and Hardee’s are famous for their big, decadent, sit-down restaurant quality burgers, many of which are made with 100% Black Angus beef,” said Brad Haley, executive vice-president of marketing for CKE Restaurants, Inc., parent company of Carl’s Jr. and Hardee’s. “But more and more customers today are looking for great-tasting burgers that are better for them and available with a beef alternative. So, we teamed up with the creators of Eat This, Not That! to develop a line of delicious — and still indulgent — Charbroiled Turkey Burgers, with toppings like guacamole, sautéed mushrooms or grilled pineapple. Ironically, several of our burgers made the ‘Not That!’ list in the past, so we’re happy to now feature some products worthy of the ‘Eat This!’ side. And, because we use quarter-pound turkey patties and we charbroil them, they are still very filling and taste great.”
The new burgers include a regular turkey burger available at both chains, a teriyaki turkey burger and a guacamole turkey burger available at Carl’s Jr., and a mushroom Swiss turkey burger and a BBQ ranch turkey burger available at Hardee’s.