Mobile field representatives are stationed throughout Alberta and travel throughout their respective regions, networking with producers, auction markets, industry groups and government to educate and assist producers with age-verification, premises identification and livestock movement. They specialize in assisting producers with uploading information into the C.C.I.A.'s Canadian Livestock Tracking System.
"The C.C.I.A. provides a valuable service to producers through their mobile field representatives and we are pleased to be a part of this initiative," said Jack Hayden, Alberta's Minister of Agriculture and Rural Development. "Traceability and age-verification are key parts of the Alberta Livestock and Meat Strategy and the work being done by C.C.I.A. mobile field representatives will help to increase industry participation and contribute to a more competitive livestock industry and improve food safety."