UTRECHT, NETHERLANDS — The world’s fastest-growing poultry markets are South Asia and Southeast Asia, with a combined total growth forecast of 30% between 2023 and 2030, according to a recent Rabobank report. The growth is mainly driven by the region’s strong economic outlook, population growth and a change in preference toward poultry meat.

Nan-Dirk Mulder, senior global specialist of animal protein at Rabobank, said the steady growth will help the market recover from poor performance from 2020 to 2023. However, performance remains below levels observed in the 2010s.

India, Indonesia and Pakistan are expected to drive 60% of the total growth.

“Most growth through 2030 will come from local production,” Mulder said.

With an emphasis on food security in most countries, local poultry production will benefit. Imports will remain relevant in several countries, but they will represent less than 5% of the regional supply overall. There is potential for countries like Thailand, India and Vietnam to emerge as significant exporters.

A wealth of investment opportunities come with the expected market growth, according to Rabobank. The outlook for volume and value growth will make investments in this region attractive for local, regional and global investors. Such growth will require the significant expansion and upgrade of local poultry supply chains.

In addition to volume growth, many value opportunities will emerge from the rise of modern distribution networks and platforms, creating room for value addition and branding strategies. Increased interest in fast-expanding foodservice offerings, online food sales and modern retail will present investors with the chance to delve into value-added markets and branding strategies.

“Low- and middle-income consumers, who should have increased spending power according to the projections, are gradually expected to buy less from traditional markets and more from supermarkets, convenience stores, home delivery platforms and restaurants,” Mulder said.