DALLAS — Southern Recipe Small Batch pork rinds has announced its 15th annual Pork Rind Appreciation Day campaign. The holiday will again support Pro Football Hall of Famer Mike Ditka’s Gridiron Greats Assistance Fund (GGAF). The celebration of the snack encourages football fans and pork rind lovers to “Pass the Pigskin” with Southern Recipe Small Batch, leading up to the biggest football day of the year on Feb. 11. Southern Recipe Small Batch brings awareness and funding to one of the game’s most important charities. By playing along, consumers will have a chance to win $5,000, branded swag and free pork rinds.

Southern Recipe Small Batch aims to celebrate football fans of all kinds. One of the brand’s Pork Rind Appreciation Day spokespeople is Steve Largent, former Seattle Seahawk and Pro Football Hall of Famer. Also representing GGAF, Southern Recipe Small Batch and Pork Rind Appreciation Day this year is Kellen Winslow, Sr., former tight end for the San Diego Chargers.

Now through Pork Rind Appreciation Day, fans are invited to enter daily to win the cash prize but are also encouraged to subsequently “Pass the Pigskin” into a secondary prize pack giveaway. Each week, one randomly selected entry will win one of 15 party packs, ranging from tailgating essentials to a recipe-lovers kitchen pack. Every entry is also a chance to win the Grand Prize of $5,000 and a year’s worth of pork rinds. Fans are encouraged to visit PorkRindAppreciationDay.com.

“Working with Gridiron Greats Assistance Fund each year reminds us all of how much we can give back to these ‘greats’ who have brought us so much joy over the years,” said Mark Singleton, vice president of Sales and Marketing for Southern Recipe Small Batch and advisory council member for GGAF. “In our 15th year of initiating Pork Rind Appreciation Day, we also celebrate this special charity and the pork rind category simultaneously. This is a highlight for our entire team every year. Often, these publicly celebrated players suffer physically, mentally and emotionally, in private. This is an important way we’re able to give back to those who put it all on the field.”

GGAF is an organization close to the hearts of many involved in the lives of football players after they leave the limelight. They often struggle with health insurance, retirement programs and medical expenses. GGAF works diligently to help those in need, the forgotten players who no longer have the attention and support they once possessed but now need, according to the company.

Southern Recipe Small Batch, a division of Southern Recipe, is a small batch, handcrafted brand of pork rinds. Southern Recipe Small Batch offers its traditionally indulgent Southern snack in internationally inspired flavors that contain eight grams of protein, low carbs and are naturally gluten free.