SPRINGDALE, ARK. — During the 2023 Annual Meat Conference, Tyson Foods announced the launch of its Brazen Beef line.

The company said it would use the climate-smart beef program to create a product that demonstrates a 10% greenhouse gas (GHG) emissions reduction.

Tyson added that the program incentivizes enrolled farmers and ranchers to adopt climate-smart agricultural practices to reduce GHG emissions and help minimize erosion, improve water quality and conserve habitats. 

“At Tyson Foods, we believe the future of beef can be both climate-friendly and consumer-friendly,” the company said on its blog. “We look forward to partnering with more farmers and ranchers as we continue to work to build a more equitable and resilient food system for current and future generations.”

Tyson worked with the Environmental Defense Fund on the model to assess nitrous oxide emissions in Tyson’s value chain. The Nature Conservancy looked at the framework with information on cow/calf producer practices that work to foster biodiversity and ecosystem balance.

The program also works with Adams Land & Cattle in Nebraska on beef production and data management. Tyson will also use Deloitte to design the technical consulting and development of the program framework.