CLAREMONT, NH. — North Country Smokehouse (NCS), a subsidiary of duBreton, announced last week that Jason Belleau would take over as director of national business development.

Belleau will be responsible for driving strategic growth, new item ideation and special projects. He will represent both brands in Certified Humane Raised & Handled and USDA Organic, fresh and further processed pork.

Belleau joins the team after nearly 30 years of working for Whole Foods Market. He most recently served as the executive leader of meat and poultry. 

“I’ve worked extensively with both brands for many years,” Belleau said. “Whole Foods Market named duBreton National Supplier of the Year for Perishables in 2020. Their fresh ground pork sits on shelf nationwide, as well as an assortment of fresh cuts that vary by region. NCS earned Local Supplier of the Year in 2019 and they just went national with their humanely raised applewood smoked bacon and organic ham steak a few short months ago.” 

The third-generation processor of artisan smoked meats has seen considerable growth since the 2015 acquisition by the parent company, duBreton. 

Belleau described why he felt like this family owned business was his next step. 

“Being a vertically integrated company means more control and better communication,” he said. “Their innovative and incredibly nimble which is something you don’t see very often. I considered them a true partner. Now, it’s my job to forge new partnerships on their behalf and I’m eager to get started.”

NCS concluded that Belleau brings an extensive industry roster and a solid understanding of the better-for-you protein category. 

When asked what made him ultimately decide to join the team he said, “The opportunity for personal and professional growth drew me in initially. The leadership team and desire to make the programs best in industry clinched it.”