VINA, CALIF. – Increasing consumer demand for its products is causing Panorama Meats Inc., the nation’s largest producer of U.S.D.A. Certified Organic and 100% grass-fed beef, to seek additional producers to supply it with organic, grass-fed cattle.

“Panorama’s mission is to help family ranchers make organic grass-fed and finished cattle ranching a viable economic strategy,” said Mack Graves, chief executive officer of Panorama Meats. “We are also committed to helping our rancher partners employ systems to protect delicate rangelands for future generations.”

Mr. Graves added that grass-fed beef ranchers can take advantage of Panorama’s strong retail presence to realize a premium price and a guaranteed market for their beef. Panorama handles all the processing, marketing and merchandising to the consumer, allowing family ranchers to focus on ranching.

Ranchers interested in joining the Panorama program should send inquiries by e-mail to: [email protected].

Panorama Organic Grass-Fed Beef is produced by a group of family ranchers in Northern California, Southern Washington, Southern Oregon, Wyoming, New Mexico, Nebraska and Colorado who raise cattle on natural grasses, legumes and range forage. It is sold through Whole Foods stores in Northern California, Oregon, Utah, Nevada, Kansas, New Mexico and Colorado and through other independent retail grocers.