IRVINE, CALIF. — A partnership between Taco Bell and meat-alternative formulator Beyond Meat is bringing a new product to Taco Bell locations in the Dayton, Ohio, area. Beginning Oct. 13, customers can purchase the new Beyond Carne Asada Steak for a limited time.
“We know that consumers are looking for diverse protein options that are better for the planet without compromising on taste, so we’re incredibly excited to launch our brand-new, innovative Beyond Carne Asada Steak,” said Dariush Ajami, Beyond Meat’s chief innovation officer. “Designed to specifically complement the bold, savory flavors that Taco Bell is known for, Beyond Carne Asada Steak delivers the flavorful, delicious taste and texture of marinated, grilled steak with the added benefits of plant-based meat.”
The Beyond Carne Asada Steak was formed through a collaboration of the Taco Bell Test Kitchen and Beyond Meat’s culinary teams. The plant-based protein mimics a traditional steak quesadilla served with Taco Bell’s signature spices.
“At Taco Bell, we’ve long believed that anyone should be able to choose plant-based menu items without compromising the flavors they crave,” said Liz Matthews, Taco Bell’s global chief food innovation officer. “That’s why we at Taco Bell are thrilled to reveal the result of our long-standing partnership with Beyond Meat, which is previously unseen in the QSR industry. This plant-based carne asada steak is just the latest move in our history of crafting some of the most unique, craveworthy offerings for all fans.”
Taco Bell noted that last year its vegetarian options represented 12% of sales for the brand, which it plans to continue supporting with the Beyond Carne Asada Steak creation. In August, the fast-casual, Mexican-inspired restaurant tested another proprietary plant-based protein, which was featured in the Crispy Melt Taco.