ATLANTIC CITY, NJ. — Philadelphia-based premium meat and cheese snack company Dietz & Watson is set to be the title sponsor for the Atlantic City Pickleball Open, the largest indoor pickleball event in the world.

Held at the Atlantic City Convention Center, the inaugural tournament will be Sept. 19-24.

"We are passionate about all things pickles and are excited to share our love for them, along with our broader line of protein-packed snacks, with the players and guests at the tournament and beyond,” said Lauren Eni Canseco, executive vice president of brand strategy for Dietz & Watson.

Dietz & Watson’s sponsorship means the company will have the rights for the event’s name, exclusive concession offerings and branding on tournament signs and throughout the event’s broadcast. Dietz & Watson will also feature its retail partner ACME in the tournament branding.

“At Dietz & Watson, we have been proud to call ACME family for 50 years,” said Louis Eni, Dietz & Watson chief executive officer. “As our longest standing grocery partner, we have seen first-hand the innovation and growth ACME has experienced by upholding the core values of quality product and superior service. A special thanks to ACME for their deep-rooted partnership and passion for the business. We look forward to working with you for years to come!”

“We are excited to partner with Dietz & Watson to create a unique and delicious deli meat and cheese experience at the Dietz & Watson Atlantic City Pickleball Open Presented by Total Pickleball,” said Randall Sussman, Pickleball Entertainment Consultants partner. “We want to provide our fans the best experience possible, and this is a key component in bringing our vision to reality. Dietz & Watson is the leading name in premium meats and artisan cheeses and will be a tasty treat for our fans and players alike. We are excited to welcome them as our title sponsor and look forward to an incredible event together.”