OMAHA, NEB. – Greater Omaha Packing Co. announced on Aug. 30 that Sara Cover would be starting in the newly created job of supplier development program manager.

In the new position, Cover will work to fortify and expand supplier relations for the company as it continues to grow its Greater Omaha Hereford and Greater Omaha Angus branded beef programs.

“Our processing facility is located in the heart of cattle country, and our ability to provide premium beef worldwide is in large part thanks to our trusted cattle producers,” said Mike Drury, president of Greater Omaha Packing. “We are excited for Sara to continue building and strengthening relationships throughout the supply chain, from seedstock producers to cow-calf ranchers and feedlot operators.”

Cover previously worked with the Van Newkirk Family in Oshkosh, Neb., supporting the business in supplying Hereford genetics to commercial herds. She has also managed pharmaceuticals for Zoetis and built a feed division for Panhandle Cooperative in Scottsbluff, Neb.

“Increased demand for premium beef, especially in the foodservice sector, ultimately means more opportunities for cattle suppliers,” said Henry Davis, chief executive officer for Greater Omaha Packing. “Expanding our branded beef programs is part of our continued focus on delivering consistently high-quality products to the marketplace, and we are excited to see where Sara leads this program.”