FOREST GROVE, ORE. – Old Trapper Smoked Products and CBS Sports Radio’s “The Jim Rome Show” have announced their fourth consecutive year of partnership. The partnership will incorporate sponsored features, podcast integration, social media promotion of Old Trapper beef jerky and air from September 2022 through June 2023. The campaign will highlight a once a week “What’s Your Beef?” segment in which Rome will discuss rivalries, beefs and clashes in sports.

“This partnership is a fun one for Old Trapper and we are excited to renew our partnership with Jim Rome for the fourth year in a row,” said Robert Leary, chief marketing officer at Old Trapper. “Jim Rome is at the forefront of what’s going on in daily sports and we enjoy his entertaining commentary and highlights of the fan’s favorite beef jerky throughout each season. We look forward to working with Jim and his team again this year as he finds out ‘What’s Your Beef?’”

The Jim Rome Show reaches over 2 million listeners a weekday across approximately 200 markets on CBS Sports Radio. A respected voice in the world of sports broadcasting, the Radio Hall of Fame inducted Rome in 2019 and he is known as a leading opinion-maker as host of the nation’s premiere sports radio talk show.