CHICAGO — McDonald’s Corp. has concluded the market test of its plant-based burger concept called the McPlant, which was produced with Beyond Meat Inc., El Segundo, Calif. The quick-service restaurant chain has not said if it will conduct any more tests or add the product in some fashion to its menu.
McDonald’s entered into a strategic partnership with Beyond Meat in 2021, naming the meat alternative manufacturer its “preferred supplier” for the patty in the McPlant.
In June 2021, Christopher Kempczinski, McDonald’s chief executive officer, said the company would follow the consumer regarding food trends.
“So, wherever the customer wants to go, we’re going to evolve our menu to meet those needs,” he said. “And if that means that plant-based becomes the dominant thing that people are eating in the future, then our menu is going to reflect that.
“To the degree that plant-based doesn't have that sort of uptake and, you know, it remains more of what you see today, then our menu is going to reflect that.”