CHICAGO – Greenleaf Foods SPC, a subsidiary of Maple Leaf Foods Inc., announced a deal between its plant-based food company Lightlife, Disney and Pixar to promote the upcoming film “Lightyear,” which opens June 17. The companies will team up in celebration of the iconic character Buzz Lightyear off screen and in the kitchen.
Consumers will start to see the space ranger in retail locations such as Walmart, Kroger, Whole Foods Market, Target, Albertsons and others across the nation. Part of Lightlife’s sponsorship includes ‘Lightyear’ inspired packaging on Lightlife Smart Dogs, Lightlife Smart Bacon, Lightlife Original Tempeh, Lightlife Plant-Based Burger and Lightlife Breakfast Patties and Links.
“Our collaboration with Disney and Pixar marks the largest brand collaboration in Lightlife history, and we are extremely proud to be the exclusive plant-based sponsor of a film whose fan base spans generations,” said Adam Grogan, president of Greenleaf Foods. “We are excited for Lightlife’s family-friendly plant-based products to join forces with Disney and Pixar’s film release this summer.”
Lightlife will also host a sweepstakes promotion offering prize packages, including a private film screening and Disney merchandise. The film opens in theaters on June 17. To enter for a chance to win a private screening of Disney and Pixar’s Lightyear and other prize packages, visit www.lightlifemovienight.com. For more recipe inspiration, visit www.lightlife.com.