CHICAGO — NielsenIQ announced on March 21 its acquisition of a Software as a Service (SaaS) company ciValue, which services retailers worldwide by combining loyalty programs with artificial intelligence technology. According to NielsenIQ, ciValue’s platform will help the company’s Retail Media segment develop more automated and scalable retail media programs.

“We are excited that ciValue is joining the NielsenIQ team to continue to build and support the best AI powered tools for retailers globally,” said David Johnson, president of global retail, NielsenIQ. “The integrated platform will support groundbreaking personalization activities for the global retail industry to meet the demand for fast and reliable customer analytics and personalization.”

ciValue’s global platform and all its assets will be fully integrated into NielsenIQ’s business, specifically within its existing Connect platform, which provides audience building and insights to retailers. The Connect platform combined with ciValue’s capabilities will allow for further personalization for retailers.

“Integrating the ciValue platform with Connect is a game changer for retailers globally,” said Xavier Facon, global head of retail media, NielsenIQ. “This SaaS-based collaborative solution will promptly deliver insights that align retailers and their brand partners with what consumers want, executing personalized content across physical and digital channels.”

According to NielsenIQ, retailers need consumer data analysis solutions to stay competitive in the market, both of which ciValue and NielsenIQ strive to provide. Both companies help retailers gain insights on their customers and business, allowing them to develop new revenue streams, increase sales and boost shares through customer-focused marketing and merchandising.

“NielsenIQ is a long-time investor and partner of ciValue and their dedication to making retail a win-win-win world was always apparent,” said Beni Basel, founder and chief executive officer, ciValue. “Joining NielsenIQ enables ciValue to expand its retail intelligence offering to more retailers, brands, and more importantly, allows us to further grow data-driven decisions to satisfy customers worldwide.”