AUSTIN, TEXAS — Kathryn McKeon has been named chief marketing officer at Vital Farms, a producer of pasture-raised eggs and other dairy products, including butter, ghee, breakfast bars and egg bites.

McKeon joined Vital Farms in 2016 as one of its first marketing leaders. She has held several positions at the company, including brand manager and director of marketing, and was promoted to vice president of marketing last year. Prior to joining Vital Farms, she held brand marketing roles at Mondelez International Inc., where she supported brands including Starbucks Coffee, Stride Gum, Ritz Crackers and Halls.

She holds a bachelor’s degree in marketing from The University of Texas at Austin and a master’s degree in business from the New York University Stern School of Business.

In her new role, McKeon will oversee brand, content, community management, shopper marketing, consumer insights, communications and creative design marketing functions.