LEBANON, TENN. – Cracker Barrel Old Country Store is bringing its brand of comfort food to Hollywood with the launch of Cracker Barrel Kitchen, the brand’s first West Coast ghost kitchen. Cracker Barrel Kitchen will exclusively offer delivery to the Hollywood area. The concept is the brand’s first in the Los Angeles market and will lead the brand’s expansion into the area over the next few months, the company said.
The LA ghost kitchen will also serve the brand’s existing virtual concept called Chicken ‘n Biscuits by Cracker Barrel and its newest virtual brand The Pancake Kitchen by Cracker Barrel. After a successful pilot with Chicken ‘n Biscuits by Cracker Barrel, the brand is expanding to operate out of 500 of Cracker Barrel’s more than 660 stores this month, and The Pancake Kitchen by Cracker Barrel is launching in 100 stores.
“We’re officially making our Hollywood debut and couldn’t be more excited to bring our homestyle food to Los Angeles for the first time,” said Jennifer Tate, senior vice president and chief marketing officer. “Whether they’re West Coast transplants who are feeling homesick or Los Angeles natives who have never tried our fan-favorite Hashbrown Casserole or Biscuits n’ Gravy, we’re looking forward to bringing our tried and true, handmade recipes to the Hollywood community.”
Cracker Barrel Kitchen will be open for delivery daily, and the menu will feature the brand’s most popular offerings including all-day breakfast, Chicken n’ Dumplins, Country Fried Steak and other dishes.