WESTMINSTER, COLO. – Natural meat company, Niman Ranch, a Perdue Farms subsidiary, intends to extend shelf life, fight food waste, showcase quality and increase convenience with its new Cryovac Darfresh tray packaging. The packaging debuted this month for Niman’s fresh pork. The hermetic seal completely surrounds the pork and preserves color, flavor and integrity. The new packaging technology extends product shelf-life up to 35 days, fighting food waste and increasing retailer profits through a longer merchandizing window. 

“As a quality-driven brand, we are proud to now offer Darfresh packaging to our grocer partners, better showcasing our pork’s remarkable marbling and color and retaining peak quality,” said Chris Oliviero, Niman Ranch general manager. “When a product looks and tastes this good, it deserves to be on full display, which Darfresh offers. This new packaging is one more way that we stand by our commitment to offering the best customer experience and the finest tasting meat in the world.” 

According to the latest Power of Meat report, consumer interest in case-ready packaging continues to increase with over 80% considering case-ready products to be equal to or better quality than meat packaged in the store. Niman Ranch’s new easy-open case-ready packaging offers a new benefit to convenience-driven consumers looking for shorter grocery store visits and more click and collect or home delivery shopping experiences.

Morton Williams Supermarkets, New York City grocer, is the first retailer in the country to carry Niman Ranch’s new Darfresh packaging. 

“At Morton Williams, we always offer our customers the best quality and convenience,” said Morton Williams’ meat and seafood director, Victor Colello. “We are excited to now carry this all-natural pork line from Niman Ranch with no antibiotics or hormones for our customers looking for great taste, sustainable food and shopping convenience.”

Morton Williams has 16 fresh markets across the New York City metro area.

Niman Ranch works with a network of small independent family farmers and ranchers, raising livestock sustainably and humanely, with no antibiotics or added hormones ever.