BALTIMORE – Mason Dixie Foods will debut its clean-label biscuit breakfast sandwich in stores across the United States this May.
Mason Dixie’s Breakfast Sandwich is the first clean-label biscuit sandwich option on the market, according to the company. The sandwich features 100% real egg (certified by the American Egg Board), nitrate-free, clean-label pork sausage, and Mason Dixie classic biscuits. Mason Dixie Breakfast Sandwiches are also billed as being higher in protein and lower in calories per serving than competitors’ breakfast sandwiches.
“Just like our biscuits, our sandwiches are inspired by our customers,” said Ayeshah Abuelhiga, Mason Dixie’s founder and chief executive officer. “Since we started as a restaurant in 2014, our customers would constantly say, ‘are you going to make your sandwiches microwavable?’ so we listened and delivered. It took almost five years, as the concept of a clean-label biscuit sandwich was far ahead of its time, we had to wait for the protein industry to catch up and we are excited that all of our hard work has built up to this moment.”
The Breakfast Sandwich Collection features four varieties:
- Buttermilk Breakfast Sandwich, with sausage and egg
- Cheddar Breakfast Sandwich, with sausage and egg
- Buttermilk Sausage Biscuit
- Cheddar Sausage Biscuit
The breakfast sandwiches are made from scratch with no artificial ingredients, additives or preservatives, and individually quick frozen during manufacturing to ensure freshness. Sandwiches are made using unbleached flour, real butter, fresh dairy and clean-label proteins.
The breakfast sandwiches will hit the market in May with an suggested retail price of $3.99 for the Single Serve Breakfast Sandwich or $6.99 for the 2-Pack Breakfast Sandwich.