NEW YORK — Silver Fern Farms, a New Zealand-based lamb, beef and venison producer, announced that it will enter the US retail space. The company launched its products in 14 Fairway market stores around the New York City metropolitan area in October.
“New York City is one of the great food capitals of the world and we are excited to provide New Yorkers with delicious eating experiences in the comfort of their own homes,” said Matt Luxton, Silver Fern Farms’ director of US sales. “Our products have been available in local butchers and restaurants in New York City for several years, and after listening to positive feedback from consumers we are confident that New York City has an appetite for our 100 percent grass-fed New Zealand products.”
Before moving into traditional US retail locations, Silver Fern Farms made its products available in restaurants, specialty butcher shops and to industry professionals through specialty foodservice distributor North American Meats and More, which is a division of Marx Cos.
According to the company, Silver Fern Farms produces meat sourced from 100 percent grass-fed, 100 percent pasture-raised animals with no antibiotics used ever, no added hormones ever and no feedlots at any time.
Soon, the company will include QR codes on its labels as part of its traceability program to allow consumers to see where the meat came from and its environmental quality.