IRVINE, Calif. – Wanna make a bet on the player you think will steal the first base in the World Series? Taco Bell has got you covered. The fast-casual chain announced it has teamed with BetMGM to let baseball fans bet real money on the “Taco Hero” of the company’s ‘Steal A Base, Steal A Taco’ promotion.
Baseball fans can try their luck at MGM Resorts in Nevada, Mississippi and New Jersey, or download the BetMGM digital app in New Jersey or playMGM in Nevada. Starting Oct. 14, BetMGM will host prop bets offering a list of active players from the four remaining playoff teams. BetMGM oddsmakers will post real odds based on historical data and their odds-making process. This information will be updated as the postseason progresses.
“When it comes to the World Series, rooting for that first stolen base and rejoicing for free tacos has really become the game within the game. So, teaming up with BetMGM to give fans a whole new way to participate in ‘Steal A Base, Steal A Taco’ felt like a natural extension for us,” said Will Bortz, director of brand partnerships and sponsorships at Taco Bell. “We can’t wait to see fans engage with the program like never before and, of course, we’re excited to see if their predictions come true.”
The 2019 World Series starts Oct. 22. Taco Bell will announce the redemption day for participants to cash in for a free Nacho Cheese Doritos Locos Taco once the first base is stolen. Registered users on Taco Bell’s website or app can redeem their free Nacho Cheese Doritos Locos Tacos online or via mobile.
“The 2019 World Series is certain to feature some of baseball’s biggest stars and most recognized teams, along with millions of hungry baseball fans,” said Matt Prevost, chief marketing officer at Roar Digital which operates BetMGM. “Taco Bell’s ‘Steal a Base, Steal a Taco’ promotion is one of the most talked about and engaging initiatives in all of sports, and we are thrilled to be taking part in this fun and interactive experience via our BetMGM app as well as at participating MGM Resorts.”